ARCHERI
February 2024.
Together with Petronella Tholander and Katarina Svensson.
Overview
I was part of a collaborative project with my classmates, Petronella Tholander and Katarina Svensson. We had the opportunity to work on a project in partnership with a company from Chalmers. Our mission was to develop a comprehensive brand identity for the company, which involved creating their visual profile, designing a logo, establishing brand guidelines, and creating a website.
Collaboration
Our collaboration with the company from Chalmers was important for the project’s success. From the outset, we established a close working relationship with the company’s team, ensuring that our design solutions were closely aligned with their vision and needs.
Animations
In the project, one of my responsibility was to develop animations that would effectively communicate the company's core message and enhance their visual identity. These animations played a crucial role in illustrating the company’s offerings and values in a dynamic and engaging way on the website.
Visual identity
For Archeri, we worked on creating a new brand identity that better aligned with their values and vision. The goal was to develop a cohesive visual language that would strengthen their brand recognition and appeal to their target audience. The project involved designing a new logo, color palette, typography, and brand guidelines to ensure consistency across all digital and print materials. By focusing on modern, clean design elements, we aimed to give Archeri a more contemporary and professional look, enhancing their presence in the market.
Conclusion
While the company ultimately decided not to proceed with the final deliverables, we take great pride in the results we achieved. The animations, along with the comprehensive brand identity and website, were the result of extensive research, creative effort, and collaboration.
Link to the website we created: https://archeri.webflow.io/